Leading design beyond the status quo
I am a design leader with strengths in adaptive leadership and cultivating a high-performing culture of innovation.
My Approach
Collaborative
I believe a good product fit and high conversion/task completion rates require continuous collaboration to ensure the vision and goals of stakeholders are aligned.
Iterative
Design is fluid, and I take an iterative approach in leveraging user and business insights to optimize the digital and full-service experience.
User-centric UX strategy
It is important, even in a small project or team, to implement and evolve a UX strategy that considers the holistic, end-to-end user journey and ensures business objectives align with user needs.
Fleetcor Administrator App
FleetCor needed to quickly create a mobile app for users needing to manage prepaid cards for their fleet on the go. I led the design of the app within a compressed timeframe.
Case Studies
Claim Auditing Platform
As part of my UX portfolio, the Claim Auditing Platform project was my biggest challenge that required evolving our ways of working and incorporating AI/ML to streamline the user experience.
Decooda CX Connect Social Media Platform
I led the design of a CX community social media platform from inception to development-ready, user-validated designs within a four-month timeline.
Why UX Matters
This video that I put together to educate stakeholders addresses some of the top myths about UX.
It’s not about whether you can afford the time and effort to incorporate user-centered design in your project. It’s about whether you can afford the mistake of not considering the full user journey, including user needs and pain points.
What stakeholders say
"I appreciate your willingness to take in & address our feedback, and iterate the experience to address specific asks or concerns. It’s been so great partnering with you and the whole team."
A Fees, Dir, Technical Product Management
"Big thank you to you, Sara, and your team for the terrific insights you captured, distilled and shared… to improve the product in a way that is most meaningful and valuable to our users."
S Tenor-Lord, Dir, Project Management
"Sara came up to speed quickly on the business problem we’re solving, and I’ve seen her continue to make time to stay in the conversation with the business on a regular basis. That engagement has really helped her stand out in the role and the designs we are receiving are high quality. Her team is operating at a very high-level this year and she’s made a big difference in the deliverable."
Anonymous stakeholder review, from common reviews
"Thank you for your leadership and managerial skill Sara, and for making my return to work as seamless as possible after a busy and often stressful time leading up to and beyond the birth of my daughter."
W. Brandli, Sr. UX Designer
"Your knowledge in experience-related topics has been incredibly valuable... Your friendly and approachable demeanor has made collaborating with you a pleasure."
H Sylvester, Digital Product Manager
"Sara has stepped in on my behalf to push the messages harder, as well as making sure I know who to contact, giving me insight on how often to reach out. Thank you Sara for being such a supportive figure… I always feel you have my back and know if I hit hiccups, you’ll be there for me."
C. Hickey, Accessibility Engineer
"Sara’s natural ability to mentor on her work approach, style, and leadership skills is evident in her interactions, seamlessly influencing her team and larger project meetings."
Anonymous stakeholder review, from common reviews
"I am constantly delighted and surprised at the creative, thoughtful and research-backed UI UX solutions you come up with… I am thrilled to have had the opportunity to see your magic and all the work behind it. It is really making this project a class act!"
J. Kohlhase, Business Analyst
"We’ve seen unparalleled success with Sara at the helm of [UX] leadership on the program... The end-users’ love for the new UI and the absence of any UX blockers underscore the effectiveness of our collaboration."
Anonymous stakeholder review, from common reviews